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Governance & Public Policy

Policy Formulation, Analysis, Evaluation and Strategy Development Training

This intensive programme equips professionals with the skills to design, analyse, and evaluate public and organisational policies while developing robust strategies that drive meaningful outcomes. Participants explore the full policy cycle — from problem identification and stakeholder engagement to implementation, monitoring, and reform — using proven analytical frameworks and real-world case studies. The course bridges theory and practice, enabling delegates to influence decisions, improve governance, and build evidence-based strategies within their institutions.

⏱ 5 Days 📡 In-Person 🎯 Intermediate From KES 80,000

About This Course

Effective policy making is at the heart of good governance, organisational resilience, and sustainable development. Governments, public agencies, development organisations, and private enterprises all depend on well-crafted policies to guide decision-making, allocate resources equitably, and respond to rapidly changing environments. Yet many institutions struggle with policies that are poorly designed, inadequately analysed, inconsistently implemented, or rarely evaluated for impact. The result is wasted resources, missed opportunities, and a loss of public trust.

The Policy Formulation, Analysis, Evaluation and Strategy Development Training offered by TrainingComplex is a five-day, immersive programme designed to close these gaps. It provides a comprehensive, end-to-end understanding of the policy cycle — equipping participants with the conceptual tools and practical techniques needed to formulate clear policy positions, conduct rigorous analysis, design effective implementation frameworks, and evaluate outcomes with credibility and transparency.

Drawing on comparative examples from African governance contexts, international development practice, and the corporate sector, this course goes beyond theory. Participants engage with real policy challenges, apply structured analytical models, and develop actionable strategies tailored to their organisational mandates. Whether participants work in government ministries, regulatory bodies, NGOs, international organisations, or corporate affairs departments, they will leave with enhanced capability to shape policy, champion evidence-based decisions, and lead strategic change.

TrainingComplex's expert facilitators bring decades of combined experience in public policy, legislative processes, regulatory design, and strategic planning — ensuring that every session is grounded, relevant, and immediately applicable to participants' professional environments.

Who Should Attend

Learning Objectives

Course Modules

Module 1: Understanding the Policy Environment

  • Defining policy: types, levels, and purposes in public and organisational contexts
  • The policy cycle: agenda-setting, formulation, adoption, implementation, and evaluation
  • The political economy of policy: interests, power, and institutional dynamics
  • Differences between policy, strategy, legislation, and operational plans
  • Key actors in the policy ecosystem: governments, regulators, civil society, and the private sector
  • Case study: how a landmark regional policy was shaped by competing interests and evidence

Module 2: Problem Identification and Agenda Setting

  • Techniques for identifying, framing, and prioritising policy problems
  • Root cause analysis: fishbone diagrams, problem trees, and systems thinking
  • Evidence gathering: data sources, research methods, and the use of grey literature
  • How issues reach the policy agenda: windows of opportunity and policy entrepreneurs
  • Avoiding common pitfalls: symptom treatment vs. structural problem resolution
  • Workshop: developing a problem statement and situational analysis for a live policy issue

Module 3: Stakeholder Analysis and Engagement

  • Stakeholder identification and categorisation: mapping influence, interest, and legitimacy
  • Designing inclusive consultation processes: methods, timing, and ethical considerations
  • Managing conflicting stakeholder interests and building coalitions of support
  • Tools for stakeholder engagement: surveys, focus groups, public hearings, and digital platforms
  • Documenting and integrating stakeholder inputs into policy design
  • Simulation: conducting a structured stakeholder consultation session

Module 4: Policy Formulation and Option Development

  • Moving from problem diagnosis to policy response: the logic of option generation
  • Developing policy objectives: SMART criteria in a policy context
  • Generating and screening policy alternatives using structured criteria
  • Drawing on comparative policy experience: lessons from other jurisdictions and sectors
  • Designing policy instruments: regulatory, economic, informational, and voluntary approaches
  • Draft workshop: writing a clear, evidence-based policy options paper

Module 5: Policy Analysis Frameworks and Tools

  • PESTEL analysis applied to the policy environment
  • Cost-benefit analysis and cost-effectiveness analysis: principles and practical application
  • Logic models and theory of change as analytical and communication tools
  • Risk analysis: identifying, assessing, and mitigating policy implementation risks
  • Gender and social inclusion analysis in policy development
  • Hands-on clinic: applying multiple analytical frameworks to a participant-selected policy challenge

Module 6: Strategic Planning and Policy Alignment

  • The relationship between policy and strategy: translating intent into institutional direction
  • Strategic planning models: balanced scorecard, results-based management, and SWOT
  • Aligning sectoral and organisational policies with national development frameworks
  • Priority-setting under resource constraints: criteria, trade-offs, and decision matrices
  • Developing strategic objectives, key results, and performance indicators
  • Workshop: building a strategy map that links a policy goal to operational actions

Module 7: Policy Implementation Planning

  • Designing a credible implementation plan: activities, timelines, responsibilities, and budgets
  • Institutional capacity assessment: identifying gaps and planning for strengthening
  • Change management considerations in policy roll-out
  • Coordination mechanisms: inter-agency collaboration and governance structures
  • Communication planning for policy launch and ongoing stakeholder engagement
  • Common implementation failures and how robust planning mitigates them

Module 8: Monitoring, Evaluation and Learning in Policy Cycles

  • Designing a policy-level monitoring and evaluation framework
  • Selecting appropriate indicators: outcome, output, and process measures
  • Data collection systems, baselines, and target-setting for policy performance
  • Conducting mid-term and ex-post policy evaluations: methodological choices
  • Using evaluation findings to inform policy revision and learning loops
  • Case study: how a development programme evaluation led to major policy reform

Module 9: Policy Communication and Advocacy

  • Principles of effective policy communication: clarity, audience, and medium
  • Writing compelling policy briefs, cabinet memoranda, and executive summaries
  • Data visualisation and infographics as tools for policy communication
  • Advocacy strategies: framing, messaging, and coalition building for policy change
  • Engaging media, parliament, and the public in policy discourse
  • Presentation exercise: pitching a policy proposal to a simulated senior decision-making panel

Module 10: Policy Review, Reform, and Future-Proofing Strategy

  • Conducting a structured policy audit: criteria, processes, and common findings
  • Identifying policy gaps, inconsistencies, and unintended consequences
  • Approaches to policy reform: incremental adjustment vs. comprehensive overhaul
  • Anticipatory policy-making: using foresight, scenario planning, and trend analysis
  • Building adaptive policy systems that respond to emerging challenges
  • Personal action planning: translating course learning into a professional policy development commitment

Requirements & Prerequisites

Participants should have at least two years of professional experience in a policy-related, governance, management, or planning role. A basic familiarity with how their organisation or government develops and implements policies is beneficial. No prior formal training in policy analysis is required, as the course builds foundational concepts before advancing to applied techniques.

Training Methodology

Organisational Benefits

Where Is Policy Formulation, Analysis, Evaluation and Strategy Development Training Offered?

This course runs in-person across: Nairobi, Cape Town, Dubai, Nakuru, Abuja, Lagos, Naivasha, Zanzibar, Riyadh, Mombasa, Kigali, Johannesburg, Accra, Kampala, Dar es Salaam, Pretoria, Addis Ababa, Kisumu, Arusha, plus Live Virtual (online) cohorts. Browse live dates for your city below.

Upcoming Schedules

LocationFormatDatesPrice
Nairobi, Kenya In-Person 5 Oct 2026 – 9 Oct 2026 KES 105,000
Cape Town, South Africa In-Person 5 Oct 2026 – 9 Oct 2026 USD 3,800
Dubai, United Arab Emirates In-Person 12 Oct 2026 – 16 Oct 2026 USD 4,100
Nakuru, Kenya In-Person 12 Oct 2026 – 16 Oct 2026 KES 115,000
Live Virtual Online 17 Oct 2026 – 8 Nov 2026 KES 80,000
Abuja, Nigeria In-Person 19 Oct 2026 – 23 Oct 2026 USD 2,800
Lagos, Nigeria In-Person 19 Oct 2026 – 23 Oct 2026 USD 2,500
Naivasha, Kenya In-Person 19 Oct 2026 – 23 Oct 2026 KES 115,000
Zanzibar, Tanzania In-Person 19 Oct 2026 – 23 Oct 2026 USD 2,500
Riyadh, Saudi Arabia In-Person 19 Oct 2026 – 23 Oct 2026 USD 4,500
Mombasa, Kenya In-Person 19 Oct 2026 – 23 Oct 2026 KES 120,000
Kigali, Rwanda In-Person 19 Oct 2026 – 23 Oct 2026 USD 1,900
Johannesburg, South Africa In-Person 26 Oct 2026 – 30 Oct 2026 USD 3,500
Accra, Ghana In-Person 26 Oct 2026 – 30 Oct 2026 USD 3,800
Kampala, Uganda In-Person 26 Oct 2026 – 30 Oct 2026 USD 1,900

+232 more dates — view live schedule →

Frequently Asked Questions

Do I need a formal background in law or political science to attend this course?

No formal academic background in law or political science is required. The course is designed for working professionals across sectors who are involved in policy-related work in any capacity. The programme builds foundational concepts progressively before moving into applied analytical techniques.

Will I receive a certificate upon completion?

Yes, all participants who attend the full programme receive a Certificate of Completion from TrainingComplex. The certificate recognises competency in policy formulation, analysis, evaluation, and strategy development, and is suitable for inclusion in professional portfolios and CPD records.

Is this course relevant to private sector professionals, or is it only for government officials?

The course is highly relevant to both sectors. While many examples are drawn from public policy and governance contexts, the analytical frameworks, strategy tools, and evaluation methods taught are equally applicable in corporate affairs, regulatory compliance, sustainability strategy, and organisational policy development.

What materials will participants receive?

Participants receive a comprehensive course workbook, copies of all analytical tools and templates used during the sessions, selected reading materials on policy and strategy, and access to a post-course resource pack. These are designed to serve as practical references long after the training concludes.

Can this training be customised for a specific ministry, agency, or organisation?

Yes, TrainingComplex offers fully customised in-house delivery of this programme tailored to the specific policy mandate, sector context, and strategic priorities of your organisation. Contact our training advisors to discuss a bespoke programme design and scheduling.

View Live Schedule & Book →